The Exclusivity of Luxury Marketing Among a Younger Generation
Master’s Capstone project focusing on changing target audiences such as Generation Z and how brands have changed their marketing and communications strategies to appeal to and target these younger consumers.
Ink + Alloy Lookbooks
Creation of lookbooks for Ink + Alloy to be used for organic gifting for influencers across many collections.
Califia Farms Plansbook
Creation of plansbook specifically targeting graduate students and how they consume Califia Farms coffee products.
